Australia's beauty scene is buzzing in 2025, and makeup enthusiasts and professionals alike having an ever-growing pool of incredible cosmetic formulas and products at their fingertips. Here's our new curated list of the top 10 makeup products making waves across the country, with links to purchase online!
1. Hourglass Veil Hydrating Skin Tint Foundation
For those seeking a dewy, natural finish, the Hourglass Veil Hydrating Skin Tint Foundation has become a favourite. Its lightweight formula provides sheer coverage, perfect for everyday wear. Even celebrities like Hailey Bieber incorporate it into their routines, emphasising its skin-like finish.
Available here: MECCA
2. Benefit Hoola Matte Bronzer
Achieving a sun-kissed glow is effortless with Benefit's Hoola Matte Bronzer. Its matte finish ensures a natural look without any shimmer, making it versatile for contouring or adding warmth to the complexion. Influencers like Molly-Mae Hague have shared their love for this bronzer, showcasing its ability to enhance various makeup looks.
Available here: Sephora Australia
3. Essence Lash Princess False Lash Effect Mascara
When it comes to mascaras that deliver volume and length without breaking the bank, Essence's Lash Princess False Lash Effect Mascara stands out. Its unique brush design ensures clump-free application, giving the illusion of false lashes. This product has garnered attention for its impressive performance, especially considering its budget-friendly price.
Available here: Priceline
4. Fenty Beauty Gloss Bomb Universal Lip Luminizer
Rihanna's Fenty Beauty continues to set trends, and the Gloss Bomb Universal Lip Luminizer is no exception. This gloss provides a non-sticky shine that enhances the natural beauty of the lips, making them appear fuller and more luscious. Its universal appeal has made it a staple in many makeup bags.
Available here: Fenty
5. Maybelline Eyestudio Master Precise Eyeliner
For sharp, defined lines, the Maybelline Eyestudio Master Precise Eyeliner is a go-to. Its ultra-fine tip ensures precision, making it ideal for creating both subtle and dramatic looks. Recognized in beauty awards, this eyeliner has cemented its place in many makeup kits.
Available here: Maybelline Australia
6. Anastasia Beverly Hills Brow Wiz
Well-defined brows remain a beauty staple, and the Anastasia Beverly Hills Brow Wiz continues to be a top choice. Its fine tip allows for precise application, mimicking natural brow hairs for a fuller look. The product's long-lasting formula ensures your brows stay impeccable throughout the day.
Available here: Adore Beauty
7. Valentino Buttery Matte Lip Color
Combining luxury with performance, Valentino's Buttery Matte Lip Color offers rich pigmentation with a comfortable matte finish. Its long-wearing formula ensures your lips remain vibrant throughout the day, making it a favourite among beauty enthusiasts.
Available here: Nordstrom
8. NARS Radiant Creamy Concealer
Addressing concerns from dark circles to blemishes, the NARS Radiant Creamy Concealer offers buildable coverage with a radiant finish. Its creamy texture ensures it doesn't settle into fine lines, providing a smooth and flawless look. This concealer's reputation for versatility and effectiveness keeps it at the top of many beauty lists.
These products have not only dominated sales but have also garnered significant attention online, solidifying their status as must-haves in 2025. Whether you're updating your makeup collection or seeking new favourites, these items are worth considering.
Available here: All Best Beauty
9. Rare Beauty Soft Pinch Liquid Blush
Founded by Selena Gomez, Rare Beauty's Soft Pinch Liquid Blush has quickly become a cult favourite. Its lightweight, liquid formula blends seamlessly into the skin, providing a natural flush that can be built up for more intensity. The product's versatility and inclusive shade range have contributed to its widespread acclaim.
Available here: Sephora Australia
10. Catrice True Skin Hydrating Foundation
Beauty aficionados are raving about the Catrice True Skin Hydrating Foundation. Offering medium to high coverage with a natural finish, it's enriched with hyaluronic acid to keep the skin moisturised. Reality star Lala Kent praised it as the "best foundation" she's ever used, highlighting its luxurious feel at an affordable price point.
Available here: Amazon Australia
So there you have it! These top makeup products have not only dominated sales but have also garnered significant attention online, solidifying their status as makeup must-haves in 2025. If you haven't tried them yet - get shopping, elevate your kit and give them a whirl! Let us know your faves in the comments below.
*Links are non-affiliate links - we do not profit from our recommendations.
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