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Writer's pictureJacqueline Parker

Top 10 YouTube Makeup Artists to Watch and Follow

Searching for some beauty inspiration? YouTube is filled with thousands of talented makeup artists who are eager to share their tips, tricks, product reviews and creative flair. Here's a handful of my favourites that I love to watch in my spare time or when I'm needing a creative lift.


top 10 youtube makeup artists to follow text over red lipstick tube


  1. TOP PICK - Nikkie Tutorials

If you only follow ONE makeup artist on YouTube, make sure it's Nikkie! Known for her infectious personality and engaging content, NikkieTutorials is a favourite among beauty enthusiasts. She creates fun videos where she tries out viral makeup trends to see if they really work. She has a host of celebrity makeover videos, before and afters, and so much more. Nikkie's channel is an absolute must-follow for those who love both fun and informative beauty content. Visit her channel


nikkie makeup's youtube channel screen grab

  1. Lisa Eldridge

A veteran in the beauty industry, Lisa Eldridge brings a wealth of experience and a calming presence to her tutorials. She offers detailed explanations and a historical perspective on makeup trends, which makes her videos not only educational but also enriching. She has also created her own range of makeup products. Check her out


  1. Jaclyn Hill

    Famous for her glam makeup looks, Jaclyn Hill never fails to dazzle her audience. She’s known for her high energy and love for experimenting with different products and styles. Her channel is a treasure trove of all things makeup, peppered with vidos about her own personal life and struggles. With high profile clients such as Kim Kardashian-West, Jaclyn is one to watch. Watch her here


  2. Wayne Goss

    Wayne Goss focuses on technique and realistic application. His channel is ideal for those who want to learn the nitty-gritty details of makeup artistry. With a straightforward and no-nonsense approach, Wayne helps you elevate your routine with his expert advice. Visit his channel


  3. BrittanySarah

    BrittanySarah is an actress and up-and-coming makeup artist with a growing fanbase. Her tutorials focus on accessible and achievable makeup for everyday life. She has a knack for demystifying complicated techniques, making her a favourite for beginners and pros alike. Visit her channel


brittany sarah's youtube channel screen grab

  1. Mario Dedivanovic

    Mario Dedivanovic, widely known as Makeup by Mario, has become a household name through his spectacular work with celebrities like Kim Kardashian. His YouTube channel is an excellent resource for those wanting to learn the art of makeup with a touch of glam. Mario's approach is all about enhancing natural beauty while delivering stunning transformations that are both attainable and aspirational. With a focus on technique and product application, his tutorials provide viewers with tips and tricks that elevate their skills, making his channel a go-to for anyone passionate about makeup. Check him out here


  2. Ellarie

    Ellarie is all about bold and fearless creativity. Her vibrant personality and stunning tutorials that mix high fashion with casual street style make her stand out. Ellarie's channel is dedicated to all things hair, makeup and her life as a single mother. Her makeup tutorials are excellent for anyone looking to break the mould with their makeup style. Check her out


  3. Jeffree Star

    With a larger-than-life persona, Jeffree Star is known for his bold makeup tutorials, product reviews, and collaborations. He offers honest opinions on beauty products while showcasing his unique makeup artistry. Check out his channel


  4. Tati Westbrook

    Tati Westbrook, also known as GlamLifeGuru, is renowned for her thorough, unbiased beauty reviews for both luxury and drugstore makeup products. With a host of celebrities appearing on her channel, her expertise and honest opinions make her a trusted source in the beauty community. Check her out


Tati Westbrook Youtube channel screen grab

  1. Pat McGrath

    Pat McGrath is a true legend in the beauty industry, renowned for her innovative and artistic approach to makeup. With a career that spans decades, her YouTube channel showcases a masterclass in high-fashion artistry where she combines luxury with creativity. Pat's tutorials often highlight her signature bold looks and intricate techniques, inspiring both professionals and makeup enthusiasts alike. Her ability to transform her models into stunning works of art, alongside her insights into product development and industry secrets, makes her channel a must-follow for anyone serious about makeup. Get inspired here



And there you have it! My top 10 YouTube Makeup Artists to Watch and Follow for education, inspiration and entertainment.

Don’t forget to subscribe to their channels to stay updated with the latest tricks, trends and product reviews.



cartoon drawing of beautiful woman with blue eyeshadow and pink lips on pink background


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